How to kill your business in a recession...
How to kill your business in a recession...
" Statistics show that businesses who consistently spent money on marketing during every major recession in the last century dramatically increased their market share and retained a dominant position at the end of that time" Source: Scott Dawson Advertising
One sure fire way to kill your business in a recession is to cut your marketing spend.
Because if you’re not actively marketing, you can bet your competition is.
Where do you think your business will be compared to theirs in a few years if they’ve consistently invested in their marketing but you haven’t?
Exactly!
It doesn’t mean spending a fortune. In our ten years in the business we’ve seen time and time again how investing in internet marketing proves to be one of the easiest and inexpensive long term strategies to improve your position and draw business leads for the years ahead.
Over the next weeks we’ll be looking at various marketing and internet marketing strategies, providing plenty of tips, hints and case studies so you can build your own ‘Marketing Masterplan’, outwit the competition and stay profitable during and beyond the downturn.
Stay tuned...
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