20th April 2010 The Telegraph - "Facebook is denying claims that its new content-sharing button will allow it to serve advertising based on its users’ web history......more
13th November 2009
The key to a successful website is rarely simply a matter of flashy design, sharp layout and slick images (though admittedly, those things can help). You can have the glossiest looking website in the world, but if your copy lacks sparkle, chances are your message isn't going to get across – and that could mean fewer sales and lack of interest in your product or services.
Here at Consilium Design, we believe clever, lively, marketing-savvy copy offers huge benefits to every website, no matter how small.
We're so convinced any website can be far more effective if the copy is professionally crafted, we're offering readers one of two chances to win our website copywriting service for free – all they have to do is take part in our online competition, which closes on February 14, 2010.
"Using our professional copywriting services can make all the difference to the success of your website," says Consilium Design head, Carrie Watts. "And when you think about it, the cost completely justifies the end result. In fact, where Consilium Design is concerned, it's an absolute bargain, since our copywriting services start at around £500."
The copywriters at Consilium Design understand that people don't read website content in the same way they read books, newspapers and magazines. They recognise the fact that short, simple and straight-to-the-point messages, written in the perfect tone of voice for your particular target audience and – where relevant – accompanied by the right image, speak volumes.
Consilium Design copywriters know how to grab the attention of your customer without being obvious or heavy-handed. And they realise the importance of using just the right amount of key words to improve your search engine ranking too......more
1st October 2009 Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said.
Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.
Overall advertising fell 16% compared with the same period in 2008, said the study by the Internet Advertising Bureau and PricewaterhouseCoopers.
E-mail campaigns, classified adverts, display ads and search marketing are all classed as online advertising.
The body representing UK commercial television broadcasters said that the comparison was unfair.
'Huge milestone'
The recession had accelerated the migration of advertising spending to digital technology - from more traditional media such as print, radio and television advertising to online, according to the report.
Justin Pearse, editor of industry website New Media Age, said the tough economic times had led to a significant fall in TV advertising spending, which saw it being overtaken about a year earlier than most had expected.
"It had to happen eventually, but online advertising has been seen as the poor cousin to TV for so long that it's still a huge milestone."
Technology firms were the biggest spenders on online adverts, making up about 19% of the market, the report said, followed by telecoms firms, the finance sector and entertainment and media.
DRIVING ONLINE ADVERTS.....more
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