# llms.txt - AI Assistant Documentation
# Generated by Consilium LLMs.txt Pro v2.1.1
# Last Updated: 2025-11-10 17:39:18
# Site Information
Site Name: Consilium Design Ltd - Small Business Website Digital Marketing and SEO Consultant Surrey
Site URL: https://www.consiliumdesign.co.uk
Description:
Language: en-GB
WordPress Version: 6.8.3
Charset: UTF-8
# Contact Information
Email: hello@consiliumdesign.co.uk
# Custom Information
# Consilium Design Ltd - LLM Context File
## Company Overview
**Name:** Consilium Design Ltd
**Industry:** Digital Marketing & Web Development Agency
**Location:** Based in France, serving UK small businesses
**Established:** Operating since 2011
**Specialisation:** Website optimisation, e-commerce development, SEO, and digital advertising
**Service Area:** Primarily Surrey and surrounding areas including Guildford, Walton-on-Thames, Esher, and throughout the UK
---
## Geographic Service Area
### Primary Service Locations in Surrey
- **Guildford** - Digital marketing and web development services
- **Walton-on-Thames** - E-commerce and SEO solutions
- **Esher** - Website optimization and Google Ads management
- **Weybridge** - Local SEO and business websites
- **Cobham** - E-commerce store development
- **Woking** - WordPress and WooCommerce services
- **Epsom** - Shopify development and optimization
- **Leatherhead** - Small business digital marketing
- **Dorking** - Website design and SEO
- **Reigate** - Google Ads and social media advertising
- **Redhill** - E-commerce solutions
- **Farnham** - Local business websites
- **Godalming** - SEO and website optimization
- **Camberley** - Digital marketing services
- **Staines-upon-Thames** - E-commerce development
- **Addlestone** - Website development
- **Chertsey** - Local SEO services
- **Egham** - Small business web solutions
- **Virginia Water** - Premium website services
- **Oxshott** - Bespoke e-commerce solutions
### Extended Service Area
- **All of Surrey** - Complete coverage across the county
- **Greater London** - Southwest London boroughs
- **Hampshire borders** - Farnborough, Fleet, Aldershot
- **Berkshire borders** - Ascot, Windsor, Bracknell
- **Remote services** - Available throughout the UK
### Local SEO Focus
Specializing in helping Surrey businesses rank for local searches:
- "Web designer Guildford"
- "E-commerce developer Surrey"
- "SEO services Walton-on-Thames"
- "Google Ads expert Esher"
- "Shopify developer Surrey"
- "WooCommerce specialist Guildford"
---
## Core Services
### 1. Website Optimisation & SEO
- Technical SEO audits and implementation
- On-page and off-page optimisation
- Local SEO for Surrey and UK businesses
- Content strategy and SEO copywriting
- Page speed and Core Web Vitals optimisation
- Conversion rate optimisation (CRO)
- Search engine ranking improvements
- Google Business Profile optimisation for Surrey locations
### 2. WooCommerce Store Development
- Custom WooCommerce design and development on WordPress
- Payment gateway integration (Stripe, PayPal, etc.)
- Inventory management setup
- Shipping configuration (UK and international)
- Mobile-responsive e-commerce design
- Product catalog optimisation
- WooCommerce plugin integration and customisation
- Multi-currency setup for international sales
### 3. Shopify Store Development
- Custom Shopify theme design and customisation
- Shopify store setup and configuration
- Product catalog migration and setup
- Shopify app integration
- Checkout optimisation
- Shopify SEO optimisation
- UK payment provider integration
### 4. E-commerce Solutions (General)
- Multi-platform e-commerce strategy
- Platform selection consultation (WooCommerce vs Shopify)
- E-commerce migration services
- Payment processing setup
- Product feed optimisation
- Shopping cart optimisation
- Abandoned cart recovery systems
- E-commerce analytics and reporting
### 5. Google Ads Management
- Google Ads campaign setup and management
- Performance Max campaigns
- Google Shopping ads
- Search ads optimisation
- Display advertising
- Remarketing campaigns
- Conversion tracking and analytics
- ROI-focused campaign optimisation
- Feed optimisation for Shopping campaigns
- Customer Lifetime Value (CLV) strategies
- New Customer Acquisition (NCA) campaigns
- Google Merchant Center integration
- Local Google Ads for Surrey businesses
### 6. Social Media Advertising
- Paid social media campaign management
- Facebook Ads
- Instagram Ads
- LinkedIn Ads (B2B)
- Social media strategy
- Ad creative development
- Audience targeting and segmentation
- Social media ROI tracking
- Local audience targeting for Surrey businesses
---
## Technical Expertise
### Platforms & Tools
- **CMS:** WordPress, Shopify
- **E-commerce:** WooCommerce, Shopify
- **Page Builders:** Elementor, Astra theme
- **Design Tools:** Adobe Express, Adobe Photoshop 2025
- **Email Marketing:** Klaviyo
- **Advertising:** Google Ads, Performance Max, Facebook Ads Manager
- **Analytics:** Google Analytics, Google Tag Manager
- **SEO Tools:** Various professional SEO tools for auditing and optimisation
### Development Capabilities
- Custom WordPress theme development
- Elementor custom widget development
- Responsive web design
- Website speed optimization
- Technical SEO implementation
- E-commerce customization
- API integrations
- Payment gateway integration
- Mobile-first design approach
---
## Target Market
### Primary Audience
- **Small businesses in Surrey and the UK**
- Product-based businesses needing e-commerce solutions
- Service businesses needing lead generation
- Local Surrey businesses needing visibility
- Established businesses needing digital transformation
- Retailers expanding online
- Professional services in Guildford, Esher, Walton-on-Thames area
### Industries Served
- Retail and e-commerce
- Professional services (accountants, solicitors, consultants)
- Local businesses (restaurants, salons, tradespeople)
- B2B companies
- Product manufacturers and distributors
- Health and wellness businesses
- Home services and trades
- Hospitality and tourism
### Typical Client Profile
- Surrey-based small to medium businesses
- Annual turnover £50k - £5M
- 1-50 employees
- Looking to grow online presence
- Need professional digital marketing support
- Value personal service and local knowledge
---
## Value Propositions
### Key Differentiators
1. **Results-Driven Approach:** Focus on measurable ROI and business growth, not just vanity metrics
2. **Small Business Specialist:** Deep understanding of small business challenges, budgets, and growth needs
3. **Full-Service Digital Partner:** One agency for websites, SEO, e-commerce, and advertising
4. **Technical Expertise:** Advanced knowledge of WordPress, WooCommerce, Shopify, and Google Ads
5. **UK Market Knowledge:** Understanding of UK business landscape, regulations, and customer behavior
6. **Surrey Local Knowledge:** Understanding of local Surrey market and business community
7. **Transparent Communication:** Clear reporting and honest advice
8. **Long-term Partnership:** Building sustainable growth strategies, not quick fixes
9. **Personal Service:** Direct access to experienced consultant, not call centers
### Client Benefits
- Increased online visibility and search rankings in Surrey and beyond
- Higher quality website traffic from target locations
- Improved conversion rates and sales
- Professional, mobile-responsive websites
- Streamlined e-commerce operations
- Better ROI on advertising spend
- Data-driven decision making
- Ongoing support and optimisation
- Local market expertise for Surrey businesses
---
## Brand Voice & Messaging
### Tone of Voice
- **Professional yet approachable:** Expert without being intimidating
- **Clear and jargon-free:** Explaining technical concepts in plain English
- **Results-focused:** Emphasizing outcomes and business impact
- **Consultative:** Advisory approach, not pushy sales
- **Honest and transparent:** Setting realistic expectations
- **Empowering:** Helping clients understand their digital presence
- **Local and personal:** Understanding Surrey business community
### Key Messages
1. "We don't just build websites. We build revenue engines."
2. "Digital marketing that delivers measurable results for Surrey and UK small businesses."
3. "Your growth is our success."
4. "Expert website optimisation and e-commerce solutions designed for real business growth."
5. "Transform your digital presence into revenue."
6. "Supporting Surrey businesses to thrive online."
7. "Local expertise, national reach."
### Words to Use
- Growth, results, ROI, revenue, measurable
- Optimize, improve, increase, boost, enhance
- Strategic, data-driven, targeted, focused
- Professional, expert, experienced, specialised
- Transparent, honest, clear, straightforward
- Local, Surrey, community, partnership
### Words to Avoid
- Cheap, basic, simple (implies low quality)
- Guaranteed rankings (unrealistic SEO promises)
- Overnight success, instant results
- Overly technical jargon without explanation
- Pushy sales language
- Generic "we're the best" claims
---
## Service Delivery Approach
### Process
1. **Discovery & Audit:** Understanding business goals and current digital presence
2. **Strategy Development:** Creating tailored digital marketing strategy
3. **Implementation:** Building, optimising, or launching solutions
4. **Testing & Refinement:** A/B testing and optimisation
5. **Monitoring & Reporting:** Ongoing performance tracking
6. **Continuous Improvement:** Regular optimization based on data
### Client Relationship
- Consultative partnership approach
- Regular communication and reporting
- Transparent pricing and timelines
- Educational approach - helping clients understand digital marketing
- Long-term relationship focus
- Available for in-person meetings in Surrey when needed
- Remote support via video calls, email, and phone
---
## Common Client Pain Points Addressed
### Website Issues
- "My website doesn't show up on Google in Guildford/Surrey"
- "I'm not getting enquiries from my website"
- "My website looks outdated and unprofessional"
- "My website is too slow"
- "I can't update my website easily"
- "My website doesn't work properly on mobile"
- "I'm not ranking for local searches in Surrey"
### E-commerce Challenges
- "I need to start selling online but don't know where to begin"
- "My online store isn't converting visitors to customers"
- "Managing inventory and orders is complicated"
- "I need to migrate from one platform to another"
- "My competitors are selling online and I'm not"
- "I need UK payment options and shipping setup"
### Advertising Problems
- "I'm wasting money on Google Ads with no results"
- "I don't know how to reach my target customers in Surrey"
- "My advertising isn't generating enough leads or sales"
- "I can't track which ads are actually working"
- "Facebook ads are too complicated"
- "I need more local customers from Guildford/Esher/Walton area"
### General Digital Marketing
- "I don't have time to manage my digital marketing"
- "Digital marketing is too complicated"
- "I need help but can't afford a big London agency"
- "I've been burned by agencies before"
- "I need someone who understands my local market"
- "I want to work with someone I can trust"
---
## Competitive Advantages
### Why Choose Consilium Design
- **Specialised in Small Business:** Understanding of limited budgets and need for ROI
- **Technical Depth:** Advanced expertise in WordPress, WooCommerce, Shopify, and Google Ads
- **E-commerce Focus:** Particular strength in online store development and optimization
- **Google Ads Expertise:** Performance Max, Shopping campaigns, and feed optimization
- **Holistic Approach:** Integrating SEO, website optimization, and advertising for maximum impact
- **UK Market Focus:** Deep understanding of UK business environment
- **Surrey Local Knowledge:** Understanding of Guildford, Esher, Walton-on-Thames and surrounding areas
- **Personal Service:** Direct access to experienced consultant, not junior account managers
- **Proven Track Record:** Years of experience delivering results for small businesses
- **No Expensive Overheads:** Better value than large London agencies
- **Long-term Commitment:** Building lasting relationships with Surrey businesses
---
## Pricing Philosophy
### Approach
- Transparent, value-based pricing
- Flexible packages for different business sizes and budgets
- Focus on ROI rather than just deliverables
- No hidden fees or surprise charges
- Monthly retainers for ongoing services (SEO, Google Ads management)
- Project-based pricing for one-off work (website builds, store setup)
- Custom quotes based on specific business needs
- Competitive rates compared to London agencies
- Payment plans available for larger projects
### Typical Investment Ranges
- **Website Optimisation/SEO:** Monthly retainers from £500
- **WooCommerce Store:** Project fees from £2,500
- **Shopify Store:** Project fees from £2,000
- **Google Ads Management:** Monthly management from £400 + ad spend
- **Website Redesign:** From £1,500 depending on complexity
- **Consultation/Audit:** One-off fees from £300
---
## SEO & Content Keywords
### Primary Keywords
- Website optimisation Surrey
- WooCommerce development Guildford
- Shopify store development Surrey
- Google Ads management Surrey
- Small business SEO Guildford
- E-commerce website development Surrey
- Digital marketing Walton-on-Thames
- WordPress website optimisation Esher
- Web designer Surrey
- SEO services Guildford
### Secondary Keywords
- WooCommerce store setup Surrey
- Shopify expert Guildford
- Google Shopping ads Surrey
- Performance Max campaigns UK
- Local SEO services Surrey
- E-commerce SEO Guildford
- Website speed optimisation Surrey
- Conversion rate optimisation Esher
- Digital marketing agency Surrey
- Web development Walton-on-Thames
### Location-Specific Long-tail Keywords
- Web designer near Guildford
- E-commerce developer Walton-on-Thames
- SEO consultant Esher
- Google Ads expert Surrey
- Best web designer in Guildford
- Shopify developer near me Surrey
- WooCommerce specialist Guildford
- Digital marketing agency near Esher
- Website designer Cobham
- SEO services Weybridge
### Service-Specific Long-tail Keywords
- How to optimize WooCommerce for SEO
- Best e-commerce platform for small business UK
- Google Ads management for small business Surrey
- WordPress website slow loading fix
- Shopify vs WooCommerce for UK businesses
- Local SEO for Surrey businesses
- How much does a WooCommerce store cost
- Best Google Ads agency Surrey
---
## Local Market Insights - Surrey
### Surrey Business Landscape
- **Affluent Market:** Higher than average household income in areas like Esher, Cobham, Virginia Water
- **Professional Services Hub:** Strong concentration of consultants, accountants, legal services in Guildford
- **Retail Presence:** Independent retailers and boutiques throughout Surrey towns
- **Commuter Belt:** Many business owners commute to London, value time-saving solutions
- **Quality-Focused:** Surrey businesses and consumers expect high-quality services
- **Competitive Market:** Need to stand out in affluent, competitive local markets
### Surrey-Specific Opportunities
- Local businesses competing with London brands need strong online presence
- High smartphone usage - mobile optimisation critical
- Local search important for service-based businesses
- E-commerce opportunity for retailers to reach beyond local area
- B2B services can target other Surrey businesses
- Tourism and hospitality businesses need seasonal campaign management
---
## Case Study Framework
### Structure for Client Success Stories
1. **Client Background:** Industry, location (e.g., Guildford retailer), size, initial challenges
2. **The Challenge:** Specific problems faced
3. **Our Solution:** Services provided and strategy implemented
4. **Results:** Measurable outcomes (traffic, rankings, revenue, conversions)
5. **Client Testimonial:** Direct quote from satisfied Surrey client
### Metrics to Highlight
- Increase in organic traffic from Surrey/local area
- Improvement in local search rankings (e.g., "plumber Guildford")
- Growth in online revenue for e-commerce clients
- Reduction in Google Ads cost per acquisition
- Increase in quality leads/enquiries
- Improvement in website conversion rate
- Page speed improvements
- Mobile usability scores
---
## Common Questions & Answers
### About Location
**Q: Are you based in Surrey?**
A: Consilium Design operates from France but specialises in serving UK small businesses, particularly in Surrey. We work remotely with clients throughout Guildford, Walton-on-Thames, Esher, and across Surrey, with video calls, phone support, and in-person meetings when needed.
**Q: Can we meet in person?**
A: We can meet online with Google Meet.
### About Services
**Q: Which is better - WooCommerce or Shopify?**
A: It depends on your specific needs. WooCommerce offers more flexibility and customization, while Shopify is easier to manage. We'll recommend the best platform based on your products, budget, technical comfort level, and growth plans.
**Q: How long does it take to see SEO results?**
A: Typically 3-6 months for significant improvements in rankings and traffic. Local SEO for Surrey searches can show results faster. We focus on sustainable, long-term growth rather than quick fixes.
**Q: Do you manage the Google Ads or just set them up?**
A: We offer full ongoing management including monitoring, optimization, bid adjustments, ad testing, and monthly reporting. Google Ads require continuous management for best results.
**Q: Can you help with existing websites or only build new ones?**
A: Both! We can optimize and improve your existing website or build a new one from scratch. Often optimization of an existing site is the most cost-effective approach.
---
## Objection Handling
### "You're too expensive"
- Focus on ROI and value, not just cost
- Compare to cost of not having effective digital marketing
- Offer phased approach or smaller starting package
- Highlight long-term savings from getting it right first time
- Compare to expensive London agencies
### "I can do it myself / use DIY tools"
- Acknowledge DIY tools are good for some businesses
- Highlight time investment required
- Emphasise expertise and experience value
- Offer consultation/training as alternative
- Focus on opportunity cost of time spent on DIY
### "I've tried digital marketing before and it didn't work"
- Ask what specifically was tried and why it failed
- Explain common mistakes and how we avoid them
- Offer audit to identify what went wrong
- Emphasise data-driven, strategic approach
- Provide case studies of similar businesses
### "I need to think about it"
- Respect decision-making process
- Offer free audit or consultation to help decision
- Provide clear next steps and timeline
- Send follow-up information
- No pressure tactics - build trust
---
## Email Signatures & Contact
### Standard Contact Information
**Website:** consiliumdesign.co.uk
**Email:**hello@consiliumdesign.co.uk
**Phone:** [UK contact number]
**Service Areas:** Guildford, Walton-on-Thames, Esher, and throughout Surrey and the UK
### Email Signature Format
```
Carrie Watts
Digital Marketing Consultant
Consilium Design Ltd
Helping Surrey businesses grow online
Website Optimisation | E-commerce | Google Ads
consiliumdesign.co.uk
email: hello@consiliumdesign.co.uk
```
---
## Social Media Presence
### Content Themes
- Digital marketing tips for small businesses
- E-commerce best practices
- SEO updates and algorithm changes
- Local Surrey business features and support
- Case studies and success stories
- Behind-the-scenes of website projects
- Google Ads tips and strategies
- Industry news and commentary
### Posting Approach
- Educational and helpful, not salesy
- Mix of tips, insights, and case studies
- Engage with Surrey business community
- Share client successes (with permission)
- Comment on industry developments
- Support other local businesses
---
## Partnership Opportunities
### Complementary Services
- Graphic designers (for brand identity work)
- Copywriters (for content creation)
- Photographers (for product and business photography)
- Accountants (for e-commerce financial setup)
- Business coaches (for strategy)
- PR agencies (for integrated campaigns)
### Referral Network
- Surrey business networking groups
- Local chambers of commerce
- Business support organizations
- Complementary service providers
- Existing satisfied clients
---
## Continuous Improvement
### Staying Current
- Regular Google Ads and SEO training
- Following industry blogs and updates
- Testing new strategies and tools
- Attending webinars and conferences
- Monitoring algorithm updates
- Adapting to new platform features
### Client Feedback
- Regular client satisfaction surveys
- Monthly reporting and review calls
- Open communication channels
- Acting on feedback and suggestions
- Continuous service improvement
---
## Legal & Compliance
### UK Business Standards
- GDPR compliant data handling
- Transparent pricing and contracts
- Professional indemnity insurance
- Clear terms and conditions
- Ethical marketing practices
- Honest reporting and communication
### E-commerce Compliance
- UK distance selling regulations
- Cookie consent implementation
- Privacy policy creation
- Terms and conditions for online stores
- Payment security (PCI compliance)
- Accessibility standards (WCAG)
---
## Success Metrics
### Website Optimization
- Organic traffic increase
- Keyword ranking improvements
- Page speed scores
- Core Web Vitals passing
- Bounce rate reduction
- Time on site increase
- Pages per session
### E-commerce
- Conversion rate
- Average order value
- Revenue growth
- Cart abandonment rate
- Product page performance
- Checkout completion rate
- Customer lifetime value
### Google Ads
- Cost per click (CPC)
- Click-through rate (CTR)
- Conversion rate
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Quality Score
- Impression share
### Overall Business Impact
- Revenue growth
- Lead generation increase
- Customer acquisition cost
- Return on investment
- Market share growth
- Brand visibility improvement
# Site Structure
## Pages
- Privacy Policy: https://www.consiliumdesign.co.uk/privacy-policy/
- Thanks for your enquiry: https://www.consiliumdesign.co.uk/thanks-for-your-enquiry/
- Our Thoughts: https://www.consiliumdesign.co.uk/articles/
- Website & Google Ads Consultant for Small Business: https://www.consiliumdesign.co.uk/
- Portfolio: https://www.consiliumdesign.co.uk/portfolio/
- Shop: https://www.consiliumdesign.co.uk/shop/
- Basket: https://www.consiliumdesign.co.uk/basket/
- Checkout: https://www.consiliumdesign.co.uk/checkout/
- My account: https://www.consiliumdesign.co.uk/my-account/
## Recent Blog Posts
- The Reality of Launching Your Business Online: What to Expect in Your First Six Months: https://www.consiliumdesign.co.uk/the-reality-of-launching-your-business-online-what-to-expect-in-your-first-six-months/
- The Future of Advertising: What Small Businesses Need to Know: https://www.consiliumdesign.co.uk/the-future-of-advertising-what-small-businesses-need-to-know/
- What Clients Really Need from Web Agencies in 2025: Beyond Websites to Strategic Partnership: https://www.consiliumdesign.co.uk/what-clients-really-need-from-web-agencies-in-2025-beyond-websites-to-strategic-partnership/
- Dynamic Pricing: The Invisible Hand That Knows Your Wallet: https://www.consiliumdesign.co.uk/dynamic-pricing-the-invisible-hand-that-knows-your-wallet/
- Future-Proofing Your Small Business: Preparing for the Shopping Revolution on a Shoestring Budget: https://www.consiliumdesign.co.uk/future-proofing-your-small-business-preparing-for-the-shopping-revolution-on-a-shoestring-budget/
- Why Following AI Ad Recommendations Makes You Invisible (And How to Stand Out): https://www.consiliumdesign.co.uk/why-following-ai-ad-recommendations-makes-you-invisible-and-how-to-stand-out/
- The Future of Commerce: How We'll Shop in 2030 and Beyond: https://www.consiliumdesign.co.uk/the-future-of-commerce-how-well-shop-in-2030-and-beyond/
- The End of Easy Marketing: Building Authentic Brands in an AI-Dominated Future: https://www.consiliumdesign.co.uk/the-end-of-easy-marketing-building-authentic-brands-in-an-ai-dominated-future/
- How can I support your business through consultation and expert website management and design?: https://www.consiliumdesign.co.uk/how-can-i-support-your-business-2/
- Social Media Set for Major Shift as AI Changes Content Landscape: https://www.consiliumdesign.co.uk/2784-2/
## Products
- LLMS Text Pro (£0.50): https://www.consiliumdesign.co.uk/product/llms-text-pro/
- LLMS PRO (£9.99): https://www.consiliumdesign.co.uk/product/llms-pro/
## Categories
- Blog (1 posts): https://www.consiliumdesign.co.uk/category/blog/
- Consulting (3 posts): https://www.consiliumdesign.co.uk/category/consulting/
- Design News (8 posts): https://www.consiliumdesign.co.uk/category/design-news/
# Technical Information
Theme: Hello Elementor v3.4.5
RSS Feed: https://www.consiliumdesign.co.uk/feed/
Atom Feed: https://www.consiliumdesign.co.uk/feed/atom/
WooCommerce: v10.3.4
# How to Use This File
This file provides structured information about this website for AI assistants.
It follows the llms.txt standard for better AI understanding and representation.