AI as Your Business Partner: Why Different Intelligence Matters
When most people think about AI in business, they imagine automation and efficiency gains. But what if there’s something more interesting happening here? After working with AI tools in my consultancy, I’ve discovered something more useful: AI isn’t here to replace human wisdom. It’s here to offer a different kind of perspective that complements what […]
Building Google’s Trust: What You Can Do as a Business Owner
One of the most frustrating aspects of launching online is feeling powerless—like your success depends entirely on algorithms and luck. But there’s actually a great deal you can do to actively build Google’s trust in your products and business, which directly impacts your marketing performance. Why Google Trust Matters Google doesn’t just want to show […]
The Reality of Launching Your Business Online: What to Expect in Your First Six Months
When you’re launching a new business or rebranding, the excitement is palpable. You’ve invested in a beautiful new website, professional branding, social media setup, and maybe even Google Ads. Your products are exceptional, your vision is clear, and you’re ready to take the market by storm. But then, two months pass. A few friends have […]
The Future of Advertising: What Small Businesses Need to Know
The advertising landscape is shifting faster than most of us anticipated, and it’s creating both challenges and opportunities for small businesses. Google Isn’t Going Anywhere – But It’s Changing Google will likely remain dominant, but how we interact with it is evolving rapidly. With AI-powered search results and voice queries becoming standard, the old “stuff […]
Dynamic Pricing: The Invisible Hand That Knows Your Wallet
When algorithms decide what you pay based on who you are The Three Shoppers: A Tale of Digital Discrimination Imagine three people shopping for the same laptop online at the exact same moment: Sarah – Opens an incognito browser, no purchase history, basic device Price shown: £899 James – Regular luxury shopper, premium credit card […]
Future-Proofing Your Small Business: Preparing for the Shopping Revolution on a Shoestring Budget
A practical guide for UK small businesses The shopping landscape is shifting faster than ever. Voice search, AI shopping assistants, social commerce, and hyper-personalization aren’t “someday” technologies – they’re happening now. But you don’t need a Fortune 500 budget to prepare. The Shopping Revolution: What’s Coming Voice & Conversational Commerce Social Shopping Integration Hyper-Personalization Seamless […]
Why Following AI Ad Recommendations Makes You Invisible (And How to Stand Out)
Everyone’s doing it. Every business owner I speak to tells me the same thing: “We’re following Google’s recommendations,” or “Meta’s AI suggested this audience.” But here’s the uncomfortable truth: if everyone’s following the same playbook, you’re all fighting over the same scraps. The AI Herd Effect Picture this: Google’s AI recommends the same “high-intent” keywords […]
The Future of Commerce: How We’ll Shop in 2030 and Beyond
The death of traditional e-commerce as we know it, the transformation of social media into commerce platforms, and the rise of AI-powered purchasing agents We’re standing at the precipice of the most dramatic shift in consumer behavior since the invention of the internet. The way we discover, evaluate, and purchase products is about to change […]
The End of Easy Marketing: Building Authentic Brands in an AI-Dominated Future
How artificial intelligence is reshaping consumer behavior and why authentic brand building has never been more critical The AI Marketing Revolution is Here We’re witnessing a seismic shift in the marketing landscape. The days when businesses could simply create a decent product, polish its appearance, and throw advertising dollars at it are rapidly coming to […]
How can I support your business through consultation and expert website management and design?
With over 20 years of experience working with WordPress and WooCommerce, I specialise in providing hands-on, flexible consulting services to small businesses utilising Wordpress/WooCommerce to drive their sales.
