Expert articles from Carrie at Consilium Design.
I watched a familiar scene play out. A well-crafted proposal — clear product content, ingredient explanations in plain language, structured data for Google’s product feeds — went up the chain…
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AI can now do an extraordinary amount of work inside a business, and do it well. By June 2026 the…
I’m seeing a pattern with clients at the moment, and I think it’s worth talking about honestly. The conversation usually…
Google held its annual I/O developer conference on 19 May 2026, and the search announcements were — by any honest…
The search bar no longer says “Search.” It says “Ask Google.” The familiar Google G logo has been replaced with…
If you’re a UK brand selling across both Amazon and your own website, 2025 gave you a front-row seat to…
There is a number that every ecommerce business owner needs to understand right now: 93%. That is the percentage of…
For the last year, you couldn’t open a browser without someone telling you AI was either going to save the…
It hasn't reached the UK yet — but it will. Google's AI Overview ads already have. And if you run…
I use AI every single day. It’s woven into almost everything I do — research, content, technical audits, feed work,…
Written by an expert in AI Search & SEO
Carrie works with UK small businesses as an embedded consultant, specialising in AI Search & SEO and more. She helps businesses fix the digital foundations that stop their marketing from working.
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I write about the general picture — but every business is different. Let's talk about yours.
