Expert articles from Carrie at Consilium Design.
If you have ever been shown two “share of voice in ChatGPT” numbers for the same brand and wondered why they disagree, the answer is that until August 2026 there…
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There’s a comforting idea going round that “optimising for AI search” is one job. Get reviews, add some schema, done.…
We've had the same question from several clients in the space of a few weeks: "Should we be on Trustpilot?…
Most ecommerce owners still think about their website, their SEO and their Google Ads account as three separate jobs. That…
I watched a familiar scene play out. A well-crafted proposal — clear product content, ingredient explanations in plain language, structured…
AI can now do an extraordinary amount of work inside a business, and do it well. By June 2026 the…
I’m seeing a pattern with clients at the moment, and I think it’s worth talking about honestly. The conversation usually…
Google held its annual I/O developer conference on 19 May 2026, and the search announcements were — by any honest…
The search bar no longer says “Search.” It says “Ask Google.” The familiar Google G logo has been replaced with…
If you’re a UK brand selling across both Amazon and your own website, 2025 gave you a front-row seat to…
Written by an expert in AI Search & SEO
Carrie works with UK SMEs as an embedded consultant, specialising in AI Search & SEO and more. She helps businesses fix the digital foundations that stop their marketing from working.
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