A Great Ad Needs a Great Landing Page
The most common waste in digital marketing isn't bad ads — it's good ads sending traffic to bad pages. I see it constantly: businesses spending £1,000+ per month on Google Ads that point to a generic homepage, a cluttered product listing, or a page that takes four seconds to load on mobile.
Every landing page I build starts with one question: what does the visitor expect when they click, and does this page deliver it immediately? If there's a disconnect between ad and page — in messaging, design, or offer — you're paying for clicks that will never convert.
What I Build and How
Campaign landing pages: Dedicated pages built to match specific Google Ads campaigns or ad groups. Consistent messaging, focused calls to action, fast load times, and designed specifically for the conversion you're measuring — whether that's a purchase, a form submission, or a phone call.
Small business websites: Full website builds in WordPress or Shopify for businesses that need a professional web presence built properly from the start. Every site is built with SEO, AI readability, performance, and accessibility as standard — not as expensive add-ons.
Page speed and performance: Every page I build is optimised for Core Web Vitals — Google's performance metrics that directly affect both search rankings and user experience. This isn't an afterthought; it's built into the development process from the first line of code.
AI-ready by default: Every page includes proper schema markup, semantic HTML, and content structured for AI readability. As search evolves towards AI-generated answers, pages I build today are already optimised for how search will work tomorrow.
WordPress and Shopify — Not One-Size-Fits-All
I work across both WordPress and Shopify because the right platform depends on your business, not my preference. WordPress with WooCommerce gives maximum flexibility and ownership — you control everything. Shopify gives simplicity and managed infrastructure — less to maintain, faster to launch.
If you already have a site on either platform, I'll work within it. If you're starting fresh, I'll help you choose based on your actual needs: product catalogue size, technical comfort level, budget, integrations, and growth plans.
What doesn't change between platforms: the commitment to fast load times, clean code, proper SEO, AI search readiness, and pages that are built to convert — not just to look good in a portfolio.
Frequently Asked Questions
How much does a landing page cost?
A conversion-focused landing page typically costs between £800 and £2,000 depending on complexity, integrations, and whether it's part of a wider campaign build. Compared to the cost of sending paid traffic to a page that doesn't convert, it pays for itself quickly.
Do you build full websites or just landing pages?
Both. I build full small business websites in WordPress and Shopify, and I also build standalone landing pages for specific campaigns. Many clients start with landing pages to support their ads, then move to a full site redesign.
Will my site be optimised for mobile?
Yes — every page is designed mobile-first. Over 60% of UK web traffic is mobile, and Google uses mobile experience as a primary ranking factor. I test across devices and ensure the experience is fast and functional everywhere.
Can you redesign my existing WordPress or Shopify site?
Yes. I can work within your existing platform and theme, or recommend a rebuild if the current setup is fundamentally limiting your performance. I'll always try to improve what you have before suggesting a rebuild.
