AI can do the work. You still have to check it.
AI saves real time on marketing work, but its mistakes are small and easy to miss. Why trusted work gets waved through, and how we check it.
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AI Search & SEO
Why AI needs a manager
Most of the argument about AI at work is still about whether it can do the job. That…
The IAB has written the rulebook for measuring AI visibility. Here is what it says
If you have ever been shown two “share of voice in ChatGPT” numbers for the same brand and…
Why you cannot scale in month one
"They have run the ads, paid the agency, watched the budget go out and very little come back.…
ChatGPT loves Trustpilot. Perplexity loves Reddit. Here’s which AI trusts which sources, and what to do about it.
There’s a comforting idea going round that “optimising for AI search” is one job. Get reviews, add some…
Everyone wants Trustpilot now. Here’s which review programme actually gets you recommended by AI.
We've had the same question from several clients in the space of a few weeks: "Should we be…
Your website now has two customers: the shopper, and their AI agent
Most ecommerce owners still think about their website, their SEO and their Google Ads account as three separate…
AI—Five Blogs a Week Instead of Five a Month: Does More Content Still Win?
AI has changed the maths of content production. Work that used to take a week now takes an…
“Let’s Wait Until We Understand AI Search” — The Most Expensive Sentence in Marketing Right Now
I watched a familiar scene play out. A well-crafted proposal — clear product content, ingredient explanations in plain…
Every Business Will Soon Need an AI Manager. Here’s Why — and Who It Should Be
AI can now do an extraordinary amount of work inside a business, and do it well. By June…
