Our Thoughts · 2026
Real thinking on AI search, e-commerce patterns, Google Ads and what's actually moving the needle for UK SMEs right now.
There’s a comforting idea going round that “optimising for AI search” is one job. Get reviews, add some schema, done. It isn’t. The four big AI assistants your customers are using, ChatGPT, Perplexity, Google’s Gemini,…
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We've had the same question from several clients in the space of a few weeks: "Should we be…
Most ecommerce owners still think about their website, their SEO and their Google Ads account as three separate…
AI has changed the maths of content production. Work that used to take a week now takes an…
I watched a familiar scene play out. A well-crafted proposal — clear product content, ingredient explanations in plain…
AI can now do an extraordinary amount of work inside a business, and do it well. By June…
I’m seeing a pattern with clients at the moment, and I think it’s worth talking about honestly. The…
Google Marketing Live ran on 20 May 2026 — the day after I/O — and this is the…
Google held its annual I/O developer conference on 19 May 2026, and the search announcements were — by…
The search bar no longer says “Search.” It says “Ask Google.” The familiar Google G logo has been…
The shift is already here — is your business ready?
Google's AI Overview, zero-click search, and conversational commerce are changing how customers find businesses. Every article here is written to help you adapt.
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