Our Thoughts  ·  2026

The future
of search
& commerce

Real thinking on AI search, e-commerce patterns, Google Ads and what's actually moving the needle for UK small businesses right now.

Covering AI Overview E-Commerce Google Ads WooCommerce
50% of Google searches now trigger an AI Overview
-58% organic CTR drop when an AI Overview is present
93% of AI Mode searches end without a click to any site
Filter All topics AI Search & SEO Digital Strategy eCommerce Google Ads & PPC Merchant Centre
AI Search & SEO 9 min read

Open Google. Notice anything different?

The search bar no longer says “Search.” It says “Ask Google.” The familiar Google G logo has been replaced with a plus icon that opens into AI Mode, image search, and AI-generated answers. If you…

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Google AI Search Gemini
AI Search & SEO
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The shift is already here — is your business ready?

Google's AI Overview, zero-click search, and conversational commerce are changing how customers find businesses. Every article here is written to help you adapt.

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