Our Thoughts · 2026
Real thinking on AI search, e-commerce patterns, Google Ads and what's actually moving the needle for UK small businesses right now.
The search bar no longer says “Search.” It says “Ask Google.” The familiar Google G logo has been replaced with a plus icon that opens into AI Mode, image search, and AI-generated answers. If you…
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Imagine you’ve launched a personal care range. Ten products. Your monthly Google Ads budget is £2,000. You’ve got…
Someone asked me recently whether £10 a day, split across two Standard Shopping campaigns and one Performance Max,…
If you’re a UK brand selling across both Amazon and your own website, 2025 gave you a front-row…
There is a number that every ecommerce business owner needs to understand right now: 93%. That is the…
For the last year, you couldn’t open a browser without someone telling you AI was either going to…
It hasn't reached the UK yet — but it will. Google's AI Overview ads already have. And if…
I use AI every single day. It’s woven into almost everything I do — research, content, technical audits,…
An Honest Take from Someone Who Builds on All Three AI can now generate a working website —…
What UK Small Businesses Need to Do Now To get your business cited in Google’s AI Overview, you…
The shift is already here — is your business ready?
Google's AI Overview, zero-click search, and conversational commerce are changing how customers find businesses. Every article here is written to help you adapt.
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