Expert articles from Carrie at Consilium Design.
There’s a comforting idea going round that “optimising for AI search” is one job. Get reviews, add some schema, done. It isn’t. The four big AI assistants your customers are…
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We've had the same question from several clients in the space of a few weeks: "Should we be on Trustpilot?…
Most ecommerce owners still think about their website, their SEO and their Google Ads account as three separate jobs. That…
AI can now do an extraordinary amount of work inside a business, and do it well. By June 2026 the…
I’m seeing a pattern with clients at the moment, and I think it’s worth talking about honestly. The conversation usually…
Google Marketing Live ran on 20 May 2026 — the day after I/O — and this is the event where…
If you’re a UK brand selling across both Amazon and your own website, 2025 gave you a front-row seat to…
There is a number that every ecommerce business owner needs to understand right now: 93%. That is the percentage of…
It hasn't reached the UK yet — but it will. Google's AI Overview ads already have. And if you run…
Learn how to automate invoicing and repetitive admin tasks using Make.com and AI. Step-by-step guide for busy consultants and small…
Written by an expert in eCommerce
Carrie works with UK SMEs as an embedded consultant, specialising in eCommerce and more. She helps businesses fix the digital foundations that stop their marketing from working.
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I write about the general picture — but every business is different. Let's talk about yours.
