Real-world perspective on Google Ads, PPC strategy, Quality Score, bidding, and why your campaigns are burning budget without converting. From a consultant who manages campaigns every day.
AI has changed the maths of content production. Work that used to take a week now takes an afternoon, and a lot of brands have responded the obvious way —…
Read article →Google Marketing Live ran on 20 May 2026 — the day after I/O — and this is the event where…
Google held its annual I/O developer conference on 19 May 2026, and the search announcements were — by any honest…
Imagine you’ve launched a personal care range. Ten products. Your monthly Google Ads budget is £2,000. You’ve got a friend…
Someone asked me recently whether £10 a day, split across two Standard Shopping campaigns and one Performance Max, was a…
If you’re a UK brand selling across both Amazon and your own website, 2025 gave you a front-row seat to…
It hasn't reached the UK yet — but it will. Google's AI Overview ads already have. And if you run…
I use AI every single day. It’s woven into almost everything I do — research, content, technical audits, feed work,…
The short answer Google Shopping ads get disapproved when your product data doesn’t match Google’s requirements — usually a mismatch…
A Realistic UK Guide for 2025–2026 There’s no magic number, but most UK small businesses need a minimum of £500–£1,500…
Written by an expert in Google Ads & PPC
Carrie works with UK small businesses as an embedded consultant, specialising in Google Ads, PPC Strategy, Quality Score, Bidding Strategy and more. She helps businesses fix the digital foundations that stop their marketing from working.
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I write about the general picture — but every business is different. Let's talk about yours.
