Broader digital strategy, consultancy insights, and honest perspectives on what's working and what's not for UK SMEs navigating the changing digital landscape.
There’s a comforting idea going round that “optimising for AI search” is one job. Get reviews, add some schema, done. It isn’t. The four big AI assistants your customers are…
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Most ecommerce owners still think about their website, their SEO and their Google Ads account as three separate jobs. That…
I watched a familiar scene play out. A well-crafted proposal — clear product content, ingredient explanations in plain language, structured…
AI can now do an extraordinary amount of work inside a business, and do it well. By June 2026 the…
I’m seeing a pattern with clients at the moment, and I think it’s worth talking about honestly. The conversation usually…
Google held its annual I/O developer conference on 19 May 2026, and the search announcements were — by any honest…
If you’re a UK brand selling across both Amazon and your own website, 2025 gave you a front-row seat to…
There is a number that every ecommerce business owner needs to understand right now: 93%. That is the percentage of…
For the last year, you couldn’t open a browser without someone telling you AI was either going to save the…
I use AI every single day. It’s woven into almost everything I do — research, content, technical audits, feed work,…
Written by an expert in Digital Strategy
Carrie works with UK SMEs as an embedded consultant, specialising in Digital Strategy, SME Marketing, ROI Optimisation, Marketing Consultancy and more. She helps businesses fix the digital foundations that stop their marketing from working.
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I write about the general picture — but every business is different. Let's talk about yours.
