Real-world perspective on Google Ads, PPC strategy, Quality Score, bidding, and why your campaigns are burning budget without converting. From a consultant who manages campaigns every day.
The short answer Google Shopping ads get disapproved when your product data doesn’t match Google’s requirements — usually a mismatch between your website and your Merchant Centre feed, a policy…
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A Realistic UK Guide for 2025–2026 There’s no magic number, but most UK small businesses need a minimum of £500–£1,500…
Why Sending Traffic to Your Homepage Is Costing You Money
One of the most frustrating aspects of launching online is feeling powerless—like your success depends entirely on algorithms and luck.…
The advertising landscape is shifting faster than most of us anticipated, and it’s creating both challenges and opportunities for small…
A practical guide for UK small businesses The shopping landscape is shifting faster than ever. Voice search, AI shopping assistants,…
Everyone’s doing it. Every business owner I speak to tells me the same thing: “We’re following Google’s recommendations,” or “Meta’s…
Written by an expert in Google Ads & PPC
Carrie works with UK SMEs as an embedded consultant, specialising in Google Ads, PPC Strategy, Quality Score, Bidding Strategy and more. She helps businesses fix the digital foundations that stop their marketing from working.
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I write about the general picture — but every business is different. Let's talk about yours.
