How is AI changing search for small businesses?

Google's AI Overview now answers queries directly at the top of results. Small businesses need structured data, clear entity signals, and natural-language content to appear in AI-generated answers — not just traditional keyword SEO.

What e-commerce trends should UK businesses watch?

Key trends include AI-powered personalisation, voice commerce, social commerce, and the shift to zero-click search where Google Merchant Centre data matters more than ever.

Our Thoughts · 2026

The future
of search
& commerce

Real thinking on AI search, e-commerce patterns, Google Ads and what's actually moving the needle for UK small businesses right now.

Covering AI Overview E-Commerce Google Ads WooCommerce

50% of Google searches now trigger an AI Overview

-58% organic CTR drop when an AI Overview is present

93% of AI Mode searches end without a click to any site

All topics AI Search & SEO Digital Strategy eCommerce Google Ads & PPC Merchant Centre

AI Search & SEO 27 March 2026 9 min read

Your Customers Are Searching. Google Is Answering. You’re Not Getting the Click.

There is a number that every ecommerce business owner needs to understand right now: 93%. That is the percentage of Google AI Mode searches that end without a single click to any website. Not 30%.…

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AI Search & SEO

Signal

The shift is already here — is your business ready?

Google's AI Overview, zero-click search, and conversational commerce are changing how customers find businesses. Every article here is written to help you adapt.

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The future of search & commerce

Your Customers Are Searching. Google Is Answering. You’re Not Getting the Click.

Got a question aboutyour specific situation?

The future
of search
& commerce

Got a question about
your specific situation?