How is AI changing search for SMEs?

Google's AI Overview now answers queries directly at the top of results. SMEs need structured data, clear entity signals, and natural-language content to appear in AI-generated answers — not just traditional keyword SEO.

What e-commerce trends should UK businesses watch?

Key trends include AI-powered personalisation, voice commerce, social commerce, and the shift to zero-click search where Google Merchant Centre data matters more than ever.

Our Thoughts · 2026

The future
of search
& commerce

Real thinking on AI search, e-commerce patterns, Google Ads and what's actually moving the needle for UK SMEs right now.

Covering AI Overview E-Commerce Google Ads WooCommerce

50% of Google searches now trigger an AI Overview

-58% organic CTR drop when an AI Overview is present

93% of AI Mode searches end without a click to any site

All topics AI Search & SEO Digital Strategy eCommerce Google Ads & PPC Merchant Centre

Digital Strategy 1 January 2025 2 min read

Social Media Set for Major Shift as AI Changes Content Landscape

The days of endless scrolling through marketing articles and “expert” advice pieces may be numbered, as artificial intelligence reshapes how we consume information.

Read the full piece →

Digital Strategy

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The shift is already here — is your business ready?

Google's AI Overview, zero-click search, and conversational commerce are changing how customers find businesses. Every article here is written to help you adapt.

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The future of search & commerce

Social Media Set for Major Shift as AI Changes Content Landscape

Got a question aboutyour specific situation?

The future
of search
& commerce

Got a question about
your specific situation?