Our Thoughts · 2026
Real thinking on AI search, e-commerce patterns, Google Ads and what's actually moving the needle for UK SMEs right now.
The Problem: Selling Online Like You’re Behind a Shop Counter As a website consultant, I encounter this scenario regularly: a business owner approaches me with a crystal-clear vision of how they want to sell their…
Read the full piece →
A Plain-English Guide for UK E-Commerce Businesses Google Merchant Centre is a free platform where you upload your…
One of the most frustrating aspects of launching online is feeling powerless—like your success depends entirely on algorithms…
When you’re launching a new business or rebranding, the excitement is palpable. You’ve invested in a beautiful new…
The advertising landscape is shifting faster than most of us anticipated, and it’s creating both challenges and opportunities…
A practical guide for UK small businesses The shopping landscape is shifting faster than ever. Voice search, AI…
Everyone’s doing it. Every business owner I speak to tells me the same thing: “We’re following Google’s recommendations,”…
The days of endless scrolling through marketing articles and “expert” advice pieces may be numbered, as artificial intelligence…
The shift is already here — is your business ready?
Google's AI Overview, zero-click search, and conversational commerce are changing how customers find businesses. Every article here is written to help you adapt.
Work with me
I write about the general picture — but every business is different. Let's talk about yours.
