Our Thoughts · 2026
Real thinking on AI search, e-commerce patterns, Google Ads and what's actually moving the needle for UK SMEs right now.
I’m seeing a pattern with clients at the moment, and I think it’s worth talking about honestly. The conversation usually goes something like this: a business owner has discovered they can open Gemini or ChatGPT,…
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Google Marketing Live ran on 20 May 2026 — the day after I/O — and this is the…
Google held its annual I/O developer conference on 19 May 2026, and the search announcements were — by…
The search bar no longer says “Search.” It says “Ask Google.” The familiar Google G logo has been…
Imagine you’ve launched a personal care range. Ten products. Your monthly Google Ads budget is £2,000. You’ve got…
Someone asked me recently whether £10 a day, split across two Standard Shopping campaigns and one Performance Max,…
If you’re a UK brand selling across both Amazon and your own website, 2025 gave you a front-row…
There is a number that every ecommerce business owner needs to understand right now: 93%. That is the…
For the last year, you couldn’t open a browser without someone telling you AI was either going to…
It hasn't reached the UK yet — but it will. Google's AI Overview ads already have. And if…
The shift is already here — is your business ready?
Google's AI Overview, zero-click search, and conversational commerce are changing how customers find businesses. Every article here is written to help you adapt.
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